Privacy Policy

Our privacy policy apply to all websites of CERVO AG.

Please read the following conditions carefully before continuing. Persons who log on to the cervo.swiss website (and its subdomains) of Cervo AG signify their agreement to the following conditions.

Data protection

Cervo AG attaches great importance to data protection. As a visitor to the cervo.swiss website, you decide which personal data you are willing to disclose to us. However, we wish to call your attention to the fact that by visiting our website and reading the Newsletter you automatically provide us with information which enables us to determine how visitors use our website and Newsletter and which information and offers meet with particular interest. If you register personally or make bookings via our website or request information material or other services, we require personal information about you, such as your name and address. To the extent that such services are provided by third parties, we will pass your data on to the service providers concerned; by giving us your particulars, you automatically authorize us to do so. Otherwise we will treat your personal data in confidence and only process it ourselves or release it to third parties in an anonymized form. Such third parties may also be located abroad. Data processing by ourselves or by third parties is performed solely for the purpose of giving individual information to our customers – save where it is used to provide services requested by you – and is designed to meet their interests and needs and also used for statistical and marketing purposes for ourselves and for tourism service providers in Switzerland. Data processing is intended to enable us to design our website and our own service offering to meet the needs of users. However, data processing is also effected, in particular, for market analysis and to ascertain interest in the wide-ranging tourist service offering in Switzerland thereby enabling us to reach conclusions as to the design of this tourist service offering in an appropriate way to satisfy needs and to enable Swiss tourist businesses to benefit from this knowledge. Any other use of your personal particulars, in particular their sale to third parties, is expressly excluded. As a registered customer you can ask us to provide information on the content of your customer data held by us.

Your bookings details are also processed as follows:

  • Your booking details are forwarded to Bonfire AG and Zermatt Tourism (either by us or via our electronic booking system).

  • Bonfire AG and/or Zermatt Tourism stores your booking details in a central database.

  • Zermatt Tourism uses this to calculate the visitor’s taxes payable and to collect the payment from service partners.

  • Zermatt Tourism also undertakes reporting to the Swiss Federal Statistical Office.

  • Bonfire AG and Zermatt Tourism grant the police access to the booking data database, so that the police can download the appropriate booking data in the event of missing persons, for example.

  • Zermatt Tourism uses the booking data to collect statistics (specifically regarding capacity, length of stay, number of arrivals, etc.).

The legal basis for this data processing lies in fulfilment of a legal obligation within the terms of Art. 6 (1) c GDPR (charging and collection of visitor’s tax/reporting to the Swiss Federal Statistical Office), or in preservation of a legitimate interest within the terms of Art. 6 (1) f GDPR (Grant of access to the police/Collation of statistics).

We will only use your booking details for direct marketing purposes (e.g. newsletter mailings) if you have given your consent.



Cookies are small data elements which a website may send your browser to give you better support when using database-assisted systems. However, you can set your browser in such a way that it informs you when you receive a cookie or automatically declines to accept it. You can therefore decide for yourself whether or not you wish to accept. However, non-acceptance of a cookie means that you cannot set up a personal account with cervo.swiss or make online hotel bookings.

Cooky Policy

Transmission of our e-newsletter and emails

Cervo AG sends out info newsletters containing further information, e.g. on updated websites or special offers by email. If you register for this service, we wish to call your attention to the fact that the emails are generally transmitted in non-encrypted form with the attendant risk that such data may be intercepted and read by third parties.

Opt Out Policy

You may de-subscribe from the cervo.swiss newsletter at any time. Each newsletter contains a direct link which enables you to de-subscribe easily and automatically.

Copyright and trademark rights

The entire content of the cervo.ch website is copyright protected. All rights are owned by Cervo AG or third parties. The elements contained on the cervo.ch website are freely accessible for browsing purposes only. Duplication of this material, or parts thereof, in any written or electronic form is permitted only with a specific mention of cervo.ch. Reproduction, transfer, amendment, linking or use of the cervo.ch website for public or commercial purposes is prohibited without the prior written consent of Cervo AG. The various names and logos appearing on the cervo.ch site are generally registered and protected trademarks. No part of the cervo.swiss is designed in such a way as to grant a licence or right to utilise a picture, registered mark or logo. Downloading or copying the cervo.ch website or parts thereof, confers no rights whatsoever in respect of the software or elements of the cervo.ch website. Cervo AG reserves all rights in respect of all elements of the cervo.swiss website with the exception of rights belonging to third parties.

No warranty

Although Cervo AG has taken all possible care to safeguard the reliability of the information contained on the cervo.swiss website at the time of its publication, neither Cervo AG nor its contracting partners can give any explicit or implicit assurance or warranty (including to third parties) in respect of the accuracy, reliability or completeness of the information on cervo.swiss. Opinions and other information contained on the cervo.swiss website may be changed at any time without prior notice. Cervo AG accepts no responsibility and gives no guarantee to the effect that the functions on cervo.ch website will not be interrupted or that the cervo.swiss website or the relevant server is or are free from viruses or other harmful contents.

CERVO Mountain Resort
Riedweg 156
PO Box 388
CH-3920 Zermatt

© CERVO Mountain Resort, all rights reserved.