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CERVO Mountain Resort, NEUMÜHLE and maison blanche launch joint capsule collection
Three Swiss visionaries from the worlds of hospitality, design and sustainable fashion are joining forces: CERVO Mountain Resort, Zurich-based design label NEUMÜHLE and designer Yannik Zamboni with his internationally acclaimed label maison blanche are launching a limited edition capsule collection. The symbol and motif of the collaboration is the boulder – it becomes the connecting symbol and the basis for a collection that combines responsibility, durability and design.
A partnership rooted in shared values
CERVO Mountain Resort, NEUMÜHLE and maison blanche each represent, in their own way, a pioneering spirit, creative clarity and a consistent understanding of sustainability. It is no coincidence that these three partners have come together. They are deeply rooted in Switzerland, but consciously think beyond their own context in their work. At the intersection of hospitality, design and fashion, they are united by the belief that responsibility should not be seen as an add-on, but as the basis for creative action.
The boulder as a symbol of time, change and responsibility
Transported by glaciers, boulders are silent witnesses to the ice ages and thus to the climatic changes our planet has undergone. Boulders tell of movement over thousands of years, of forces that shape landscapes – and of the fragility of alpine regions in the face of climate change. For this collaboration, it now becomes a symbol of a new understanding of luxury – conscious, durable and responsible. The capsule collection translates this attitude into wearable design and makes time, change and impact visibly sustainable.
Wearable design with meaning
The strictly limited capsule collection includes must-have items such as balaclavas, scarves and T-shirts – only 300 of each. The collection was designed by Yannik Zamboni (maison blanche), whose conceptual signature precisely captures the symbolism of the boulder. The collection was produced by NEUMÜHLE. Design elements such as lines, coordinates and textures refer to the boulder's journey between Zurich and Zermatt – between urban space and alpine landscape, between past and future. In this way, the boulder is not only narrated, but made visible and wearable: as a symbol of time, movement and responsibility. All products are sustainably produced, designed to be durable and functional.
In keeping with the spirit of Findling, 10% of the proceeds will be donated to the GlaciersAlive Foundation. The organisation is committed to protecting melting glaciers and their importance as essential water reservoirs through innovative and scientifically supported projects.
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